Michael Todd (Mick)
Michael Todd, known as Mick, is the Chairman and Founder of 2b Limitless, a leadership coaching and training company headquartered in Dubai, and he has been named Executive Coaching Expert of the Year in the Middle East at the Corporate INTL Global Awards 2026. Under his leadership, 2b Limitless has grown into a globally recognised name in corporate, personal and executive leadership coaching.
A leadership coaching powerhouse
2b Limitless is a globally recognised corporate, personal and executive leadership coaching and training company based in Dubai. Its guiding message, Because Your World Needs You at Your Best, and its philosophy of caring personally and challenging directly, capture an approach to coaching that combines genuine support with candid, high-expectation feedback. The company serves clients across many countries, and reports metrics that speak to its scale, including tens of thousands of executive coaching hours delivered, hundreds of coaches trained, thousands of psychometric inventories administered and thousands of workshops delivered.
The firm's offering spans one-to-one executive coaching, coach education programmes (including ICF-certified pathways and leader-as-coach training), corporate training and workshops, high-performance events, strengths-based programmes drawing on the Gallup StrengthsFinder methodology, and leadership development. This breadth allows 2b Limitless to work with individuals seeking to grow as leaders as well as with organisations aiming to build coaching cultures and develop their people at scale.
- One-to-one executive and leadership coaching
- Coach education and certification programmes
- Corporate training, workshops and high-performance events
- Strengths-based development using Gallup StrengthsFinder
- Leadership development for individuals and organisations
Executive coaching in the Middle East
The Middle East, and the United Arab Emirates in particular, has become a dynamic hub for business, talent and leadership development. As organisations in the region grow and internationalise, demand has risen for executive coaching that helps leaders navigate complexity, build high-performing teams and sustain their own effectiveness and wellbeing. Executive coaching is a personalised, developmental process in which a coach partners with a leader to sharpen self-awareness, set goals and translate insight into behavioural change.
Quality in this field rests on the credibility of the coaches, the rigour of their methods and the depth of their engagement with clients. 2b Limitless's emphasis on certified coach education, psychometric tools and a clearly articulated coaching philosophy reflects a structured, professional approach. Its base in Dubai, combined with a client roster spanning many countries, positions it to serve both regional and international organisations from one of the world's fastest-growing business centres.
Leadership and recognition
As Chairman and Founder, Michael Todd has been central to building 2b Limitless into a leading coaching organisation, shaping its philosophy, its programmes and its culture of caring personally while challenging directly. His leadership underpins the firm's reputation for high-performance coaching and its substantial track record of coaching hours, trained coaches and delivered programmes.
The Corporate INTL Global Awards are determined through the publication's research into leading advisers and firms within each jurisdiction and practice area. Being named Executive Coaching Expert of the Year in the Middle East recognises Michael Todd's standing in the region's leadership development community and the strength of the company he founded. For executives and organisations across the Middle East seeking to develop their leaders and build coaching capability, the award points toward a Dubai-headquartered firm, led by Michael Todd, dedicated to helping people perform at their best.
Developing leaders who perform at their best
Organisations increasingly recognise that their performance depends on the quality of their leadership, and that leaders, however senior, benefit from structured support in developing self-awareness, resilience and the ability to bring out the best in others. Executive coaching provides that support through a confidential, personalised partnership focused on real goals and real behavioural change, while broader programmes help embed coaching skills and a strengths-based mindset across whole teams and organisations. 2b Limitless's blend of one-to-one coaching, certified coach education and strengths-based development, delivered from its Dubai base to clients around the world, reflects a comprehensive approach to this work. Under Michael Todd's leadership, the firm's philosophy of caring personally while challenging directly captures the balance of support and honesty that effective coaching demands.