Stefan Hubacher

Stefan Hubacher is a Partner at FMP Fuhrer Marbach & Partner, a Swiss commercial law firm based in Bern. Together with his co-winning colleague, partner Cyrill Rieder, and the wider firm, he has been recognised in the Corporate INTL Global Awards 2026 for Trademark Law Firm of the Year in Switzerland, an accolade that reflects the firm's focus on intellectual property and trade mark work within its broader commercial practice.

A Bern-based commercial law firm

FMP Fuhrer Marbach & Partner describes itself as a mid-sized law firm with a clear focus on commercial and business law matters. Established in 1978, the firm provides both advisory services and representation before the courts, with intellectual property and trade mark law among its areas of particular strength. Operating from Bern, the Swiss capital, FMP serves businesses that need practical, commercially minded legal advice, whether in structuring their affairs, protecting their brands or resolving disputes. Stefan Hubacher practises as a partner within this established firm, contributing to its trade mark and IP offering.

Trade mark law in Switzerland

Trade marks are among the most valuable assets a business owns. They identify the commercial origin of goods and services, embody a company's reputation and goodwill, and allow customers to distinguish one provider from another. Protecting a trade mark involves securing registration, building and managing a portfolio, monitoring the market for infringements, and enforcing rights when they are threatened. It also involves defensive work, ensuring that a client's use of a mark does not infringe the rights of others, and resolving conflicts through negotiation or litigation where necessary.

Switzerland occupies a distinctive position in this field. As a country with a strong tradition of manufacturing, precision industries, luxury goods and international business, it places great importance on brand protection. Swiss trade mark practice operates within a well-developed national system while also connecting to international mechanisms for registering and protecting marks across borders. For Swiss and international businesses alike, advisers who combine trade mark expertise with commercial understanding are essential to safeguarding brand value.

Areas of work

• Trade mark registration, portfolio management and strategy
• Enforcement of trade mark rights and dispute resolution
• Intellectual property advisory within a commercial context
• Commercial and business law advice
• Representation before the courts

A firm that handles both advisory and contentious work is well placed to support clients through the full life cycle of their trade mark interests, from filing and clearance to enforcement and litigation. By situating trade mark work within a broader commercial law practice, FMP can align brand protection with the wider business objectives of its clients, whether they are Swiss enterprises expanding their reach or international companies operating in the Swiss market.

Effective brand protection also depends on vigilance over time. Marks must be maintained and renewed, portfolios must be kept aligned with a business as it grows and enters new markets, and infringements must be identified and addressed before they erode a brand's distinctiveness. Advisers add value by putting in place monitoring and enforcement strategies that protect a client's investment in its brand over the long term. With its long history and its dual focus on advisory and contentious work, FMP Fuhrer Marbach & Partner is well placed to accompany Swiss and international clients through each stage of this process, from initial clearance to sustained enforcement.

Corporate INTL Global Awards 2026

The Corporate INTL Global Awards recognise leading firms and practitioners across the world's legal and advisory markets, identified through the publication's research among clients and peers. The recognition of FMP Fuhrer Marbach & Partner as Trademark Law Firm of the Year in Switzerland, with partners Stefan Hubacher and Cyrill Rieder among its leading practitioners, underlines the firm's strength in intellectual property. For businesses seeking to protect and enforce their trade marks in Switzerland, FMP offers an experienced, commercially focused team with a long-standing presence in Bern.