Maria Luiza Jobim

Maria Luiza Jobim, an attorney with Maia Yoshiyasu Advogados (MYLaw) in São Paulo, has been named Public Services Regulation Lawyer of the Year in Brazil at the 2024 Corporate INTL Global Awards. The recognition highlights her work within one of the firm's core disciplines, at a time when regulated markets in Brazil are undergoing significant reform and businesses increasingly require counsel able to move fluently between commercial strategy and the rules laid down by government and regulators.

Maia Yoshiyasu Advogados is a São Paulo firm built around personalised, results-focused advice that begins with a close understanding of each client's business strategy. Public law and regulation sits among its principal practice areas, alongside corporate law, mergers and acquisitions, tax, internet and technology, real estate, labour, intellectual property, litigation and dispute resolution, data privacy and protection, and wealth planning. This breadth allows the firm to treat regulatory questions not as standalone technical exercises but as part of the wider commercial picture, integrating regulatory analysis with corporate, tax and dispute-resolution considerations where a matter demands it.

Regulated sectors in Brazil, from betting and gaming to infrastructure and services delivered under public concession or oversight, share a common challenge: rules that are frequently amended, subject to administrative interpretation and enforced through both administrative and judicial channels. Ms Jobim's practice engages directly with this environment, advising clients on regulatory compliance and on the disputes that arise when the boundaries of a regime are tested. Her experience representing operators in judicial and administrative proceedings gives her a practical understanding of how regulatory frameworks are applied in practice, not merely how they read on paper, which is precisely the knowledge that clients value when significant investment or market access is at stake.

Ms Jobim is also known as an author and commentator, contributing chapters on the Brazilian position to international publications and writing on the complexities of the country's regulatory landscape. This willingness to analyse and explain evolving regimes reflects the depth of her engagement with regulated markets and her capacity to anticipate how reform will affect the businesses that operate within them. For international clients in particular, that ability to translate the Brazilian framework into terms they can act upon is a considerable asset.

Combining regulatory advisory work with genuine contentious capability and a scholarly interest in how regimes develop, Ms Jobim offers clients a rounded approach to the regulation of services and markets in Brazil. She helps businesses secure and protect their position amid rules that are still maturing, balancing compliance with commercial ambition. The 2024 Corporate INTL Global Award recognises her contribution to public services regulation in Brazil and her place among the practitioners helping clients navigate one of Latin America's most dynamic regulatory environments.