Vanja Kovačević

S&O Intellectual Property, known internationally as Schmitt & Orlov, is an intellectual property firm with an established presence in Vietnam, where Vanja Kovačević works as an IP specialist. At the Corporate INTL Global Awards 2025 the firm was named Trademark Law Firm of the Year in Vietnam, a recognition of the strength of its brand-protection practice in one of Asia's most active markets for intellectual property. As international brands increasingly look to Vietnam both as a manufacturing base and as a growing consumer market, the demand for reliable, locally grounded trademark counsel has risen accordingly.

The firm advises clients on the full range of trademark matters in Vietnam, from clearance and registration through to opposition and enforcement. Its Vietnamese team, based in Ho Chi Minh City, acts for a broad spread of international clients, including businesses in the fashion, entertainment and consumer-goods sectors, for whom the protection of brands and creative output is central to commercial value. This focus on internationally recognised names reflects the firm's ability to bridge global brand strategies and the practicalities of local registration and enforcement, translating a company's worldwide priorities into effective action on the ground.

As part of a wider international network, S&O Intellectual Property combines cross-border reach with detailed knowledge of the Vietnamese system. Its practitioners include experienced senior trademark attorneys and country specialists who understand both the procedural requirements of the national intellectual property office and the enforcement landscape that brand owners face when confronting counterfeiting and infringement. That blend of registration and contentious capability is particularly valuable in a fast-developing market where effective protection depends on both careful filing strategy and decisive action against misuse of a brand.

Trademark work of this kind demands more than technical filing expertise; it requires an appreciation of how brands are built, licensed and exploited commercially. The firm's orientation towards consumer-facing and creative industries positions it to advise not only on securing registered rights but on maintaining and defending them as businesses expand their presence across the region. Specialists such as Vanja Kovačević focus on the day-to-day management and enforcement of intellectual property portfolios, ensuring that protection keeps pace with commercial ambition and that clients receive consistent, attentive service across their brands.

Operating in Vietnam as part of a firm with an Asia-wide footprint, S&O Intellectual Property offers clients a single point of contact for coordinated brand protection across multiple jurisdictions, a model that suits foreign rights holders who value continuity and a unified strategy as they navigate several markets at once. Its recognition as Trademark Law Firm of the Year in Vietnam at the Corporate INTL Global Awards 2025 affirms its standing among the country's leading intellectual property practices. For international brands seeking to register and enforce their trademarks in Vietnam, the firm provides the specialist knowledge and regional coordination needed to safeguard their most valuable intangible assets.