Pierre Briand

SCD Advisory, the independent corporate advisory boutique founded and led by Pierre Briand as Founder and Managing Partner, has been named M&A Advisory Firm of the Year in Australia at the 2024 Corporate INTL Global Awards. The recognition reflects the firm's standing as a specialist mergers and acquisitions adviser to founders, owners and management teams navigating the sale, acquisition and growth of businesses across the Australian market.

SCD Advisory is an independent Australian corporate advisory practice built around end-to-end transaction advisory. Its offering spans strategy advisory, capital advisory and deal advisory, guiding clients from the earliest strategic thinking through transaction preparation and into execution on both the buy-side and the sell-side. Rather than positioning itself as a generalist, the firm concentrates on giving clients coordinated support across the full arc of a transaction, from defining objectives to completing the deal.

The firm distinguishes itself through deep sector knowledge and market intelligence focused on the B2B services economy. It is particularly active advising businesses in consulting, IT services and software, engineering and design, and media, marketing and communications. This sector focus allows the team to bring relevant benchmarks, buyer relationships and valuation insight to each mandate, an advantage that matters greatly when owners are preparing a business for sale or seeking the right strategic or financial partner.

SCD Advisory's track record underlines the strength recognised by the award. The firm reports more than fifty completed deals since 2018, with cross-border transaction experience and a history of delivering significant value uplift for its clients. Its completed transactions have involved strategic acquirers and professional-services buyers alongside private equity investors, reflecting the firm's ability to run competitive processes and to connect Australian businesses with domestic and international capital.

Operating from offices in Sydney, Melbourne and Brisbane, SCD Advisory serves owners and management teams across Australia's major commercial centres. Under Pierre Briand's leadership, the practice combines the focus and senior attention of a boutique with the sector depth needed to advise on complex, often cross-border sale and acquisition mandates. Being named M&A Advisory Firm of the Year in Australia at the 2024 Corporate INTL Global Awards places SCD Advisory among the country's recognised independent M&A advisers and affirms the value clients place on its specialist, execution-focused approach.