Dr Cindy Gordon

Dr Cindy Gordon is the CEO and founder of SalesChoice Inc., a Canadian software company specialising in AI-powered sales forecasting and revenue operations. SalesChoice builds predictive analytics that integrate with Salesforce to help sales teams forecast more accurately and sell more effectively. The company's leadership in applying artificial intelligence to sales performance underpins its recognition as Predictive Sales Analytics Advisory Firm of the Year in Canada at the Corporate INTL Global Awards 2026.

An AI company built for sales performance

SalesChoice is a software-as-a-service company that describes its core offering as "auditable AI forecasting on Salesforce". The platform is designed to improve forecast accuracy, strengthen Salesforce adoption and lift sales-representative performance, addressing some of the most persistent challenges in modern revenue operations. By connecting directly to Salesforce, one of the most widely used customer-relationship-management systems, SalesChoice embeds its predictive analytics into the tools sales teams already use every day.

Founded and led by Dr Cindy Gordon, the company operates from Canada and works at the intersection of enterprise software, data science and sales strategy. Its emphasis on "auditable" and "accountable" AI reflects a growing expectation that artificial-intelligence systems used in business should not be opaque black boxes, but should allow their users to understand and scrutinise the predictions they produce.

Predictive analytics and applied AI

SalesChoice's product suite is built around applying AI to the practical work of selling. Its SalesInsights application is designed to deliver hands-off forecasting and guided selling, helping sales teams predict outcomes and focus their efforts where they are most likely to succeed. The company also offers MoodInsights, a tool for real-time employee engagement and sentiment analysis, recognising that the wellbeing and motivation of a sales team bear directly on its performance. Through its InsightEngine, SalesChoice additionally provides customised AI-solution services for organisations seeking tailored implementations.

Key capabilities highlighted by the company include:

• SalesInsights — AI-driven forecasting and guided selling
• MoodInsights — real-time engagement and sentiment analysis
• Sales360 — real-time signal detection across the sales process
• Data-completeness monitoring to improve CRM data quality
• Accountable AI — real-time auditing of predictions

This blend of forecasting, signal detection, data quality and sentiment analysis reflects an understanding that reliable sales prediction depends not only on sophisticated algorithms but on good data and engaged people. By addressing these elements together, SalesChoice aims to help organisations make their revenue operations more predictable and more effective.

Recognised leadership in predictive sales analytics

Recognition as Predictive Sales Analytics Advisory Firm of the Year in Canada highlights SalesChoice's standing in an emerging and increasingly important field. As organisations look to artificial intelligence to sharpen their commercial decision-making, the ability to deliver accurate, transparent and actionable sales forecasts is a valuable differentiator. A company that has built its platform specifically around auditable AI forecasting on a leading CRM system is well placed to meet that demand.

Under Dr Cindy Gordon's leadership as CEO and founder, SalesChoice combines applied data science with a clear focus on the real-world needs of sales organisations. For businesses seeking to improve forecast accuracy, strengthen CRM adoption and apply AI responsibly to their revenue operations, SalesChoice offers a purpose-built solution. The company's recognition as Predictive Sales Analytics Advisory Firm of the Year in Canada at the Corporate INTL Global Awards 2026 underlines its position as a leader in AI-driven sales analytics.

Under Dr Cindy Gordon's leadership, SalesChoice sits at the leading edge of a shift in how organisations run their revenue operations, using artificial intelligence not to replace human judgement but to sharpen it with accurate, transparent and actionable insight. For sales leaders under pressure to forecast reliably and improve performance, a platform purpose-built around auditable AI on the systems they already use offers a compelling advantage, and it is this pioneering focus that the award recognises.