Edward Genocchio
He is the principal manager of the Patent and Design Lodgements Group (Incoming and Outgoing) and of the Engineering / ICT Group. He is also the principal manager of the South Pacific Islands patent and design practices. Edward is often nominated for IP awards including the prestigious Financial Review Client’s Choice Awards and Lawyers Weekly Partner of the Year. Edward regularly writes and speaks on current IP issues in Australia, Asia and the United States.
Edward has been in the IP profession for over 22 years after a career in engineering. His day includes preparing, drafting and prosecuting patent applications and design applications for local and multinational corporations, developing international IP strategies and managing large international patent portfolios. He also handles contentious matters, oppositions, enforcement, mediation and commercialisation matters. He is also an active mentor to a large number of junior patent attorneys.
His practice covers a broad range of industries such as power generation, manufacturing, robotics, mining, consumer and medical products, agritech, aquaculture, packaging, construction and the military.
Edward prides himself on prompt client service which explains why the majority of his clients have stayed with him for over a decade.
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