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James Spurgeon
Sustain Value · United Kingdom
Sustain Value
Impact Valuation · United Kingdom
Founded in 2011 by James Spurgeon, Sustain Value is a UK-based sustainability consultancy dedicated to helping businesses, investors and governments understand, value and manage their environmental and social impacts. Operating globally, the firm employs a network-based model, drawing on a pool of independent experts to deliver bespoke solutions tailored to each client's needs.
Sustain Value's mission is to assist organisations in successfully navigating the transformation towards sustainability by applying affordable approaches that sustain and enhance value for shareholders and wider stakeholders. Their purpose is to contribute to creating a more sustainable and resilient planet, allowing people, nature and businesses to thrive for generations to come. Services include:
• Natural Capital Assessments: Evaluating the value of natural resources and ecosystem services to inform decision-making.
• Social & Human Capital Valuation: Assessing the social and human impacts of business activities.
• Development of Decision-Support Tools: Creating bespoke tools to aid in sustainability strategy and reporting.
• ESG & Strategic Advice: Providing guidance on environmental, social and governance factors.
• Training & Capacity Building: Offering tailored training programmes on natural capital accounting and related topics.
At the core of Sustain Value's offering is the firm’s Impact Valuation Advisory service, led by James Spurgeon. With more than 30 years’ experience, James has conducted hundreds of environmental and social valuation studies across various sectors worldwide. His expertise includes developing decision-support tools and frameworks that help organisations integrate sustainability into their core operations.
Notably, James was a lead author of the Natural Capital Protocol and the Integrated Capitals Assessment Principles, also contributing to the Natural Capital Protocol Finance Supplement. He has further authored numerous business guides on natural and social capital accounting, as well as ecosystem and water valuation.
Sustain Value has accumulated an extensive portfolio of clients, including multinational corporations, financial institutions, governments and NGOs. The client list features such prominent names as Shell, Coca-Cola, WPP, HSBC and the World Bank. Moreover, the firm has undertaken approximately 150 assignments across five continents – covering such sectors as finance, renewables, oil and gas, mining, tourism, infrastructure, pharma, food and technology. Projects have ranged from developing natural capital accounts for national governments to conducting TNFD pilot studies for major corporations.
Sustain Value is further recognised for its thought leadership in the sustainability field, having co-organised the Net Impact Approaches conference from 2017–2022 to focus on impact measurement, valuation and target setting for net zero, nature-positive, as well as social equity impacts.
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