Thida Cho Win

Thida Cho Win is the managing partner of PKF Myanmar, which operates as Thida & Partners Limited and is a member firm of the PKF Global network. Based in Yangon, she leads a practice named Audit & Assurance Advisory Firm of the Year in Myanmar at the Corporate INTL Global Awards 2024, recognition of the firm's standing in one of Southeast Asia's frontier markets.

As managing partner, Thida Cho Win oversees a firm that provides a full range of assurance, tax and advisory services to both private and public companies across a range of sectors. The firm's core services span accounting and financial audit, tax compliance, tax due diligence and tax advisory, positioning it to support businesses at every stage from statutory compliance through to the more strategic questions that arise in transactions and investment. This combination of audit rigour and advisory insight is central to the firm's role in the Myanmar market.

Audit and assurance work of the kind that anchors the firm's recognition is fundamental to commercial confidence. An independent audit provides verification that a company's financial statements present a true and fair view, supporting the transparency on which investors, lenders and regulators rely when making decisions. In a developing market, where the business environment has undergone significant change, the availability of credible, professionally delivered assurance carries particular weight: it gives international investors and financing partners the comfort they need to engage, and it helps local enterprises meet the expectations of counterparties and authorities alike.

Membership of PKF Global connects Thida & Partners to a worldwide network of legally independent member firms, giving the Yangon practice access to shared methodologies, international standards and cross-border referral relationships. That affiliation is especially valuable in a frontier market, where clients look for assurance that financial reporting and advisory work meet globally recognised benchmarks. Through the network, the firm offers a breadth of advisory services covering assurance, taxation, advisory and business solutions, combining local knowledge with the standards and reach of an international organisation. Alongside assurance, the firm's tax offering, spanning compliance, due diligence and advisory, allows it to support clients through the full cycle of establishing and running a business, from meeting reporting obligations to assessing the tax implications of an acquisition or restructuring, an integrated approach characteristic of a member firm able to draw on the resources of an international network while remaining rooted in its local market.

Under Thida Cho Win's direction, PKF Myanmar serves clients who require audit, tax and advisory support in a demanding market, bringing together the discipline of internationally aligned assurance practice with a close understanding of local conditions. As managing partner she sets the direction and standards of the practice, and her leadership, together with the firm's recognition as Audit & Assurance Advisory Firm of the Year in Myanmar at the Corporate INTL Global Awards 2024, reflects its reputation for professional, reliable service across assurance and related disciplines, and its role in supporting confidence in the country's business environment.