Robert Toth

Wisewould Mahony lawyers are recognised leaders in the area of Franchise Law in Australia and members of the International Franchise Lawyers Association (IFLA), Franchise Council of Australia (FCA), Franchise Association of New Zealand (FANZ) and the US Commercial Service. The firm has a team of dedicated franchise law specialists with over 30 years industry knowledge and experience acting for a number of international and local franchisor systems and master franchises.

Fixed Fees

The firm offers clients fees based on scope of works and fixed fees which provides clients with certainty in their budgeting.

International Companies

Wisewould Mahony also assist overseas companies to establish their business operations in Australia.  For a fixed cost the firm can also provide overseas companies a registered office address, a resident local agent and/or director and ensure their corporate and tax compliance requirements are met.

With the firm’s specialist in house Tax, Employment and Work place relations and Intellectual Property lawyers, Wisewould Mahony can provide a complete service for its local and international corporate and franchise clients.

A key area of expertise in our franchise group are strategies and solutions for resolving disputes in the franchise sector.  Understanding the unique nature of a franchise relationship and sensitivities in dealing with disputes, is critical.

Mr Toth has authored a number of articles including “So why can’t I sue my Franchisor?” and “International Franchising in Australia”, “This Contract makes No Sense”, “Are you really a Franchise?” and provides not only legal, but also business consulting advice.
It has been another busy year in franchising in Australia and we have seen an influx of overseas companies, particularly from the US and Europe looking to Australia as an attractive market. English speaking with a stable government and economy, Australia is now seen by many international brands as an ideal market to expand.

The franchising sector has shown steady growth over the last 10 years, particularly in the areas of retail food and hospitality, health and beauty, fitness and home help and aged care services and mobile business.

Despite the global financial crisis, Australian business remains positive and franchising remains a business model that enables rapid brand expansion and market presence as opposed to traditional growth through equity funding.

Overseas franchisors and companies entering into the market need to do their homework and ensure they:

• Know their market before they launch;
• Conduct feasibility research and studies on the market and various states in Australia to determine the most favourable entry point;
• Engage local franchise legal and consulting experts who can provide demographic and market research.

Wisewould Mahony has a network of supporting consultants, accountants and business consultants that can assist overseas companies, franchisors and individual corporate clients to successfully establish business operations in Australia.