William Choi

William Choi is an experienced economist who assists organisations and governments in solving complex and challenging issues.  He has advised companies on matters related to intellectual property, econometrics, statistics, financial modelling, and competition across a range of industries.  Mr Choi also has been retained by the US government on a number of complex financial matters.  He has served as an expert witness on matters related to intellectual property damages, statistics, econometrics, health insurance, antitrust, finance, and assessment of class damages.  Mr Choi holds a PhD in economics from Duke University, and has taught undergraduate economics courses at Duke and UCLA.<br><br>Mr Choi has recently been retained by:<br><br>•    The US government to assist in its investigations of mortgage fraud. <br>•    A US restaurant and gaming company to conduct a statistical analysis of consumer behaviour and design pricing optimisation strategy.<br>•    A multinational automobile manufacturer to assess antitrust damages related to allegations of price fixing by suppliers.<br>•    A global fast food chain to testify on a class action matter related to unpaid remuneration alleged by employees.<br>•    A multinational conglomerate to testify on a consumer class action matter related to a product liability claim.<br>•    A multinational brewing company to assess local market competition and pricing.<br>•    A sovereign patent fund to provide a valuation of SEPs and determine FRAND appropriate rates.<br>•    A technology company to testify on whether proposed royalty rates were consistent with FRAND.  <br>•    A gaming company to testify on head start advantages derived from a misappropriation of trade secrets in the virtual reality market.<br>•    A health insurer to assess classwide damages stemming from a data breach.  <br>•    A major airline to assist with its petition for deferment of fines imposed by the Department of Justice due to economic conditions in the marketplace.  <br>•    A hotel property in Las Vegas to assess the economic impact from bad publicity.  <br>