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Yingzi Liu
Beijing Hylands Law Firm · China
Beijing Hylands Law Firm
Intellectual Property · China
Established in 1997, Beijing Hylands Law Firm has grown into one of China's leading full-service law firms. The firm offers comprehensive legal services across various practice areas, including IP, corporate law, dispute resolution and more.
Hylands' Intellectual Property Department is renowned for its depth of expertise and breadth of services. The firm assists clients in protecting and enforcing a wide array of IP rights, including: trademarks and patents, copyrights, trade secrets and technical know-how, domain names and trade names, as well as franchise resources and integrated circuit layout designs.
The firm's IP practice is particularly noted for its proficiency in handling complex disputes, administrative litigation, as well as providing strategic legal advice to clients in such industries as entertainment, media, technology, healthcare and education. Hylands has represented clients in several high-profile IP cases that have had significant legal and commercial implications:
• Genius GmbH: A German kitchenware company enlisted Hylands to combat counterfeit products in China. The firm implemented a comprehensive strategy involving monitoring e-commerce platforms, initiating administrative actions and conducting customs training, leading to successful enforcement actions and the destruction of counterfeit goods.
• International Fruit Genetics: Hylands represented this client in China's first administrative hearings for the enforcement of new plant variety rights, showcasing the firm's pioneering role in emerging IP areas.
Yingzi Liu
Ms Yingzi Liu is a Partner at Hylands' Beijing office, specialising in IP, corporate law, as well as media and entertainment. Ms Liu has extensive experience in: advising on cultural and creative projects, including due diligence, investment, production and distribution – as well as providing legal services to celebrities and artists, including contract negotiations and IP protection. Her contributions have been recognised by The Legal 500, which listed her among recommended attorneys for TMT and IP practices in the Asia-Pacific region.
Practice Areas & Cases
• Legal due diligence, financing, IP protection and transaction advice for diverse talent-driven projects, including films, TV, animations, living performances, games, art and exhibitions, merchandising and licensing deals, with an emphasis on cross-border transactions.
• Corporate law guidance in company establishment, compliance and risk management, as well as M&A transaction advice involving such major entities as Alibaba and Tencent.
• Providing IP protection advice for the NBA.
Professional Affiliations
• Litigation expert volunteer for the Supreme People’s Court of PRC.
• Recognised expert in the Legal Experts Database by the China Association for Small & Medium Commercial Enterprises.
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