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Aiden Lee Zhan Hui
Cleverus Holdings (M) Sdn. Bhd. · Malaysia
Cleverus Holdings (M) Sdn. Bhd.
Marketing · Malaysia
Aiden Lee is the Digital Marketing Specialist for Cleverus Holdings (M) Sdn Bhd (Cleverus), the award-winning digital marketing agency.
Headquartered in Malaysia with international branches including Philippines and the United States, Cleverus currently manages more than 50 clients in digital marketing services, primarily Search Engine Optimisation (SEO).
With his professional expertise in SEO and as the head for the SEO department, Aiden is currently managing and handling daily digital marketing campaigns for more than 50 clients worldwide which includes Allianz, Mah Sing Group, Domino’s Pizza, InterContinental Hotel Group and more. The primary objective is to enhance and maintain the client’s branding in terms of online presence via attaining the first page rank in search engine results (mainly Google) while at the same time constantly improving the organic traffic for client’s target website.
In line with Cleverus’ DNA which practises performance-based results, it is imperative especially for Aiden and his team to achieve if not to exceed the agreed upon Key Performance Indicator (KPI) with their clients. Some of the many clients during his tenure include:
One of Malaysia’s prominent hospitality provider: 201% increase in organic clicks, 228% increase in search impressions and successfully ranked selected keywords to first page of Google search result in under two weeks.
A global insurance company: After five-month campaign, witnessed 51% increase in organic traffic, 31% increase in search impressions and 98% keywords ranked on the first page of Google search result.
Career Responsibility
As the Digital Marketing Specialist, his responsibilities include:
• Daily keywords and search engine ranking research to curate
the best approach for clients
• Analysing & monitoring search results via Google Analytics, Google Search Console and other tools for planning & strategising daily campaign objectives
• External link building with relevant, high-quality websites
and directories
• Rendering daily SEO technical support for clients
Key Competency
Some of Aiden’s strengths that are instrumental for the organisation include:
• Unique & effective SEO on-page & off-page approaches
• Quality link building for better organic traffic results
• Building funnel marketing with impressive conversion result
• Well-versed with the knowledge and application of Google Ads marketing
What sets apart Cleverus from its competitors in the recognition of its credibility is its merit-based performance and results. A favourite feature that few or no other digital marketing companies could offer, Cleverus adopts a Key Performance Indicator (KPI) approach for all its client’s online campaigns in which a set of performance metrics are to be achieved within a certain duration of the campaign, whereby it ties to the agreed upon payment structure.
This approach gives an assured confidence not only to its clients, but a form of surety for Cleverus in achieving, and sometimes exceeding, the quality level of digital solutions to its clients.
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