Maricruz Villanea

• Managing Partner of Ideas Trademarks and Patents founded in 2009.

• More than 20 years of experience in Intellectual Property matters in Costa Rica, as well as management of trademarks portfolios through the entire Central American and Caribbean Region.

• She has specialised in the defense of Intellectual Property rights, offering advisory and management services in the area of distinctive signs, patents, copyrights, names of domains, registration of vegetable products and varieties, commercial contracts and connected rights.

• She is an Active Member of different Intellectual Property Associations and a Founding Member of the Association for Intellectual Property of Professionals of Costa Rica.

• She focuses on assisting fashion companies and retail companies in navigating Latin American. Based in Costa Rica, Ms Villanea has assisted many companies on issues of market entry, franchising, licensing, grey market goods, import and exports.

• Ms Villanea participated in the review of the Intellectual Property Laws and in several lectures concerning Intellectual Property and Alternative Dispute Resolutions.

• Costa Rican attorney. She is fluent in English and Spanish