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Michael R. Coston
McKool Smith · USA
McKool Smith
Public Relations · USA
Michael R. Coston has more than 15 years of experience leading business development, marketing, and communication initiatives in the legal, corporate, and not-for-profit sectors, and specialises in developing and executing litigation client development strategies for law firms.
As the first director of business development & marketing for McKool Smith, a United States trial firm with 200 trial lawyers across eight offices in California, New York, Texas, and Washington, D.C., Mr Coston has led the firm through a major rebranding campaign, client survey program, and attorney business development training program, as well as many other initiatives.
Prior to joining McKool Smith, he was with Dechert LLP, an international law firm with more than 750 lawyers across 22 global offices, where he planned and executed litigation marketing and business generation strategies for the firm's commercial litigation, white collar defence, and securities litigation practices among others. He also worked with Chadbourne & Parke LLP, an international AmLaw 100 law firm, where he organised litigation client development initiatives across the firm's 13 offices and helped to launch its international arbitration practice.
Before entering legal marketing as the director of marketing at the New York-based law firm of Forchelli Curto et. al. LLP, Mr Coston served as the public relations manager for Tweezerman Corp. where he directed media relations and corporate communications. He received his Master’s degree in Communication from the University at Albany, and holds a Bachelor’s degree in both English and African-American studies.
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