Alain BERTHET

PROMARK, the Paris-based intellectual property practice founded and led by managing partner Alain Berthet, has been named Trademark Law Firm of the Year in France at the 2024 Corporate INTL Global Awards. The recognition reflects the firm's reputation as a specialist trademark practice serving clients across France and Europe, and its consistent standing among the country's most highly regarded brand-protection advisers.

Founded by Alain Berthet, who serves as its managing partner, PROMARK is a boutique built around intellectual property and trademark law. From its offices in central Paris it advises on the full life cycle of brand rights, combining filing and prosecution with the strategic counsel that helps businesses build and defend valuable portfolios. The firm's guiding idea, that it "knows how to innovate to protect your rights", captures an approach that treats brand protection as an active, forward-looking discipline rather than a purely administrative one.

The practice offers a notably broad range of expertise for a boutique. Alongside its core trademark and intellectual property work, PROMARK advises on IP portfolio management, unfair competition, internet law and domain names. It also maintains dedicated strength in the pharmaceutical and health sectors, covering the regulation of medicines, medical devices, food and cosmetics, as well as commercial and consumer law and advertising law. This spread allows the firm to support brand owners not only in registering and enforcing their marks but also in navigating the regulatory and commercial rules that govern how those brands reach the market.

The firm's standing has been reflected in independent commentary. World Trademark Review's 2024 assessment described PROMARK as "a prime pick for trademark services through France and Europe", noting that "the team adds value at every turn and supports a long list of glittering clients". It has also been recognised by Global Law Experts and the Lawyers Worldwide Awards, testament to a reputation that extends beyond France. To support its client relationships the firm operates a dedicated client portal for case management, giving brand owners visibility over their portfolios and ongoing matters.

Structured around a team of partners, associates and of-counsel practitioners, PROMARK combines the responsiveness of a boutique with the technical depth expected of a specialist trademark house. The Corporate INTL Global Awards recognise firms that demonstrate specialist excellence and a clear command of their field within a jurisdiction. In naming PROMARK Trademark Law Firm of the Year in France for 2024, the awards affirm both the strength of the firm's core trademark practice and the wider regulatory and commercial expertise that Alain Berthet has built around it, positioning PROMARK as a trusted adviser to brand owners operating in France and across the wider European market.