Perceived customer value is highly relevant across industries, and is central to managerial decision making, according to new research by Vienna University of Economics and Business (WU).
In their paper, Valarie Zeithaml (USA), Katrien Verleye (Belgium), Isabella Hatak (Switzerland), Alexander Zauner (Austria), and Monika Koller from Vienna University of Economics and Business (WU) review three d...
Read More